Brand Identity · Case Study
Elegance Awaits
The Brief
Aurora West is a conceptual luxury brand identity project — imagined as a direct competitor to the world's most iconic houses: Dior, Chanel, Bottega Veneta. The challenge was to build a brand from zero that felt like it had existed for decades.
Every decision — from the AW monogram to the colour palette pulled from warm earth and shadow — was made to communicate timeless sophistication without borrowing from existing brands.
Creative Process
Applied Work
Brand Guidelines
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